April 2, 2024 was the day General Electric died. After 132 years, the behemoth founded on invention and innovation by Thomas Edison is no longer. How could one of the founding members of the Dow Jones Industrial Average suffer such a fate? After all, just 24 years ago GE – led by Jack Welch – was the most admired company in the USA; and one of the most admired globally.
Simultaneously, Boston Market has disappeared. Down to just 1 store left (in Newark, NJ.) Once a glowing winner in fast casual dining, and owned by the behemoth McDonald’s, how could such a famous brand just disappear when it has so much resource behind it? McDonald’s spun out Chipotle, which has gone up 70-fold since going it alone 18 years ago, while McDonald’ has only gone up 8 fold while killing Boston Market.
This podcast explains how a focus on earnings, at the expense of revenue generation, doomed both companies. Trying to defend & extend old businesses, rather than growing new businesses far more on trend, was their demise. And the same will befall any business, just like these monsters, if you put profit in front of revenue generation.
Thinking Points: