Businesses everywhere too often fail because they’ve been stuck trying to carry on tradition or old values that have less and less impact in today’s world. Classic businesses from sports to family-owned operations are plummeting, and the Walt Disney Company is the perfect example. With its continued investment in theme parks and aged fantasies, the franchise is on the verge of bankruptcy and has yet to fully embrace the modern tech and trends that younger audiences are into. Every business must be willing to let go of outdated traditions to thrive NOW and in the FUTURE.

Thinking Points:

• What traditions and values is your business stuck trying to uphold?
• How have trends that your business is built on evolved?
• Where will your customers be a year from now?
• Where will the world be with COVID-19 a year from now?