As the end of 2020 quickly approaches, we can see how much the business landscape has changed through the COVID-19 pandemic. In a time of need and economic fallouts, several companies have stayed on top after bringing considerable benefit to consumers. How have they done that? Through change and sales.

Looking at the most profitable companies in 2020 versus those fifteen years ago, it’s clear how much the world and consumer needs have shifted. How did tech giants like Apple, Facebook, and Microsoft gain such incredible value to now own some of the largest market caps? How did Disney survive the pandemic as studio production and theme parks lagged? They all grew in success not by selling the same products, but by adding more value and adapting to change. Whether you run a small business or another big company, take it from these guys: It’s time to pivot. It’s time to grow. It’s time to innovate. 

At Spark Partners, we hope you’re ready to welcome the fast-approaching new year with a new mindset to succeed.

Thinking Points:

• Have you shifted to the pandemic?
• How are you making changes in your business to prepare for a new year of new normals?
• Consider the products or services your business offers. How can you add more value to them, instead of continuing to sell them as is?

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Copyright Notice:

Charts shown and discussed in this podcast episode were sourced from Statista. No changes were made. Charts shown are as follows in the order of initial appearance:

The Age of the Tech Giants by Statista, © Statista 2020, is licensed under CC BY-ND 3.0.

A Decade of Growth for GAFAM by Statista, © Statista 2019, is licensed under CC BY-ND 3.0.

Uber Pivots to Food Delivery Amid Pandemic by Statista, © Statista 2020, is licensed under CC BY-ND 3.0.

Coronavirus Changes Face of Disney's Business by Statista, © Statista 2020, is licensed under CC BY-ND 3.0.