Most people focus on operating their business better, faster, cheaper.  They look for efficiencies in doing what they’ve done.  But that is NOT the road to long-term success.  That’s just making sure you have an effective Value Delivery System.

Success requires knowing your customers’ needs, and then understanding the value you can provide by fulfilling your needs.  Yes, there will be a delivery system. But before that you need to know your Value Proposition. And too often we fail at knowing customer needs and the value they really want.

This podcast uses real life case examples of small businesses to explain the difference between a Value Proposition and a Value Delivery System, and then understanding how to keep adapting the latter so you fulfill the former.  Follow your Value Proposition and you’ll be a lot more successful than optimizing your Value Delivery System.

Thinking Points:

• Do you know your customers unmet and poorly met needs?  Do you know the needs they have (besides low price) that you fulfill?
• Do you recognize that your Value Delivery System could be obsolete overnight if your customers’ needs change?
• Are you talking to customers about their needs and the real value they want from you?

‍