Demographics have been causing the slow death of 2 very famous brands. Radio Flyer and Harley-Davidson. Now they are reacting, and maybe it won’t be too little too late for them. Here’s the story and a small dose of innovation theory for you to implement in your business.

The Academy Award winning movie “Nomadland” portrays a woman whose town is decimated when its largest employer leaves. No jobs means homes go valueless, and people are forced to leave. Not only the economy, but lives are wrecked without money, healthcare and any sense of economic future. What follows is a pretty bleak overview of living in one’s vehicle, hustling for jobs of any kind and building networks of other nomads who give encouragement to each other – but not a lot of help.